Blog Archives

Boldness in Business – Lord Karan Bilimoria, Founder and Chairman Cobra Beer

Boldness in Business  – Lord Karan Bilimoria, Founder and Chairman Cobra Beer The first in the 2017 UWE Distinguished Address Series was from Lord Karan Bilimoria, Founder and Chairman of Cobra Beer on 25 January 2017.  The idea of Cobra

Posted in Business Growth, Entrepreneur, Leadership/Management, Marketing Strategy, Self limiting beliefs, Talks, Trust

Thank you

Thank you “Thank you for making a brave choice. For choosing a path that guaranteed pain and exhaustion.   And for walking it with determination and maturity, showing us that the easy way isn’t always the best. Thank you for the

Posted in Advertising and Design, Thank you

The importance of the word YOU in all your copy

Great full page ad I thought in The Times this week from Ralph Lauren: a perfect example of copy being written as a conversation with the reader.   You really can image this as an intimate conversation with Ralph Lauren personally…

Posted in Copywriting

The good, the bad and the ugly – which is your sales process?

The good, the bad and the ugly I thought I’d share with you our experience this last month when wanting to trade in our car …. It was fascinating!  I love being the ‘fly on the wall’ observing others’ sales

Posted in Sales/Selling, Trust

The 7Ps of a good marketing strategy

I’ve led a sheltered life and have only thought of the 7 Ps of a good marketing strategy in marketing terms: Product/Service Price Place People Process Physical Evidence Promotion However, I recently discovered that the Military also adopt a 7Ps:

Posted in Marketing, Marketing Strategy Tagged with: , , , , , ,

To follow up or not, that is the question…

“Persistence is what makes the impossible possible, the possible likely and the likely definite” is a quotation from Robert Half and which I have stuck up at eye level by my desk! To follow up or not, that is the

Posted in Sales, Sales/Selling Tagged with:

Email News Updates

Armstrong Beech Marketing

Email News Updates being sent out just using the ‘copy’ function on your standard email.   I was amazed to hear the news on Wednesday about the NHS London HIV clinic who had emailed 780 of its patients who had been tested

Posted in Email Tagged with:

Do your customers trust you?

Armstrong Beech Marketing

Do your customers trust you? For me, trust has always been one of the most, if not the most important factor in any relationship with clients.  Whenever undertaking any sales training and running through the most important qualities of anyone

Posted in Customer Trust, Trust Tagged with: , ,

Choosing a company name

Choosing a company name can take a lot of “blood, sweat and tears”. I thought this article from David Caviliero, Partner at Withy King,  was an excellent reminder of the most important checks to carry out before getting too far

Posted in Start Up, Start Ups - company and domain names Tagged with: ,

13 Top Sales Tips

Here’s 13 Top Sales Tips to jog your memory that sales is all about process as well as letting your excitement and passion for your business shine through. Listen and understand. To quote the old adage, we were given two ears

Posted in Sales

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