Boldness in Business – Lord Karan Bilimoria, Founder and Chairman Cobra Beer

    Boldness in Business  – Lord Karan Bilimoria, Founder and Chairman Cobra Beer The first in the 2017 UWE Distinguished Address Series was from Lord Karan Bilimoria, Founder and Chairman of Cobra Beer on 25 January 2017.  The idea of Cobra beer evolved from combining the refreshment you get from lager with the smoothness of ale without leaving a bloated feeling; particularly good to accompany Indian food.  A simple big idea.  Cobra Beer now has won 88 gold medals. It is ingenious because it is les

    Thank you

    Thank you “Thank you for making a brave choice. For choosing a path that guaranteed pain and exhaustion.   And for walking it with determination and maturity, showing us that the easy way isn’t always the best. Thank you for the sacrifices; the 6am starts, ice baths, Christmas Day runs. All to follow your dream. A dream we came to share. Thank you for London. For carrying a nation on your shoulders, turning pressure and expectation into strength and speed. For showing us what belief looks like.

    The importance of the word YOU in all your copy

    Great full page ad I thought in The Times this week from Ralph Lauren: a perfect example of copy being written as a conversation with the reader.   You really can image this as an intimate conversation with Ralph Lauren personally… After all, he has designed this latest collection with ‘me’ in mind… “I am proud to share with you, for the first time ever, my new women’s collection right off the runway and into your lives.  For me, this is the ultimate expression of luxury – offering you every loo

    The good, the bad and the ugly – which is your sales process?

    The good, the bad and the ugly I thought I’d share with you our experience this last month when wanting to trade in our car …. It was fascinating!  I love being the ‘fly on the wall’ observing others’ sales processes. Background: Toyota owners – on our 5th, not counting the one when we first married!  So loyal. Last two purchased from one of the Bristol dealers as the penultimate car had come with a very good deal.   But it is a pain to get across there for services etc. so we thought we’d inves

    The 7Ps of a good marketing strategy

    I’ve led a sheltered life and have only thought of the 7 Ps of a good marketing strategy in marketing terms: Product/Service Price Place People Process Physical Evidence Promotion However, I recently discovered that the Military also adopt a 7Ps:  Theirs is a little different: “Proper Planning and Preparation Prevents Piss Poor Performance” so think how powerful your marketing strategy could be if you combined both? I often smile wryly if I introduce myself to someone who concludes that because

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