Psychology of colour – why marketers choose certain colours

Psychology of colour – why marketers choose certain colours

An interesting article by Kevin Allen on The Psychology of Colour:

“It’s no secret that different colours evoke different emotions in us, and that marketers have been taking advantage of this for years.
But which colours spur which emotions?

Perhaps most notably, it is said that red stimulates the appetite. That’s why the colour is so prevalent with national food chains like McDonald’s, Pizza Hut, KFC, Wendy’s, Popeye’s and Chipotle.

Blue, meanwhile, is the colour most preferred by men, and corporations often use it because it is thought to be productive and not invasive.

These and other colour-related insights can be found in this Infographic from CertaPro Painters”

For the rest of Kevin Allen’s article, please click here





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