Author: Debbie Newman

Pretty scary reading…. Thread by @iamdylancurran: “Want to freak yourself out? I’m gonna show just how much of your information the likes of Facebook and Google store about you without you even realising it1. google.com/maps/timeline?… Google stores your location (if …

Just how much information does Facebook and Google keep about us all? Read More »

Boldness in Business  – Lord Karan Bilimoria, Founder and Chairman Cobra Beer The first in the 2017 UWE Distinguished Address Series was from Lord Karan Bilimoria, Founder and Chairman of Cobra Beer on 25 January 2017.  The idea of Cobra …

Boldness in Business – Lord Karan Bilimoria, Founder and Chairman Cobra Beer Read More »

Thank you “Thank you for making a brave choice. For choosing a path that guaranteed pain and exhaustion.   And for walking it with determination and maturity, showing us that the easy way isn’t always the best. Thank you for the …

Thank you Read More »

Great full page ad I thought in The Times this week from Ralph Lauren: a perfect example of copy being written as a conversation with the reader.   You really can image this as an intimate conversation with Ralph Lauren personally… …

The importance of the word YOU in all your copy Read More »

The good, the bad and the ugly I thought I’d share with you our experience this last month when wanting to trade in our car …. It was fascinating!  I love being the ‘fly on the wall’ observing others’ sales …

The good, the bad and the ugly – which is your sales process? Read More »

I’ve led a sheltered life and have only thought of the 7 Ps of a good marketing strategy in marketing terms: Product/Service Price Place People Process Physical Evidence Promotion However, I recently discovered that the Military also adopt a 7Ps: …

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“Persistence is what makes the impossible possible, the possible likely and the likely definite” is a quotation from Robert Half and which I have stuck up at eye level by my desk! To follow up or not, that is the …

To follow up or not, that is the question… Read More »

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Email News Updates being sent out just using the ‘copy’ function on your standard email.   I was amazed to hear the news on Wednesday about the NHS London HIV clinic who had emailed 780 of its patients who had been tested …

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Do your customers trust you? For me, trust has always been one of the most, if not the most important factor in any relationship with clients.  Whenever undertaking any sales training and running through the most important qualities of anyone …

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Choosing a company name can take a lot of “blood, sweat and tears”. I thought this article from David Caviliero, Partner at Withy King,  was an excellent reminder of the most important checks to carry out before getting too far …

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