Category: Advertising and Design

Thank you

Thank you “Thank you for making a brave choice. For choosing a path that guaranteed pain and exhaustion.   And for walking it with determination and maturity, showing us that the easy way isn’t always the best. Thank you for the

3 Power Tips to Super Charge Your Ads

Some great tips in this article, even though a few years old now. Replace fax for email! 3 Power Tips to Super Charge Your Ads – by Joe Gracia If you’re like most small business owners you would really

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The Basics of Branding

The Basics of Branding Learn what this critical business term means and what you can do to establish one for your company. By John Williams Branding is one of the most important aspects of any business, large or small, retail

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Do you use the word "Independent" in your advertising copy?

Another excellent article from CAP –  The Committee of Advertising Practice Independence and Impartiality 05 July 2012 A fundamental cornerstone of the CAP and BCAP Codes is that marketing communications must not materially mislead or be likely to do so.

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Branding considerations when commissioning a logo

An excellent article on branding from Mark at Yee-ha! Design & Brand Communications.  A few things to think about when commissioning a logo… Use a professional graphic designer that specialises in identity. You will thenget a logo that is unique to

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How to get the best results when sending Email Newsletters

Glance through these bulleted headers and think about whether these points are being discussed in your business. If you have a team who prepares your company’s emails for you, are you receiving regular statistics to show the comparative open rate,

Nescafe The first of the new product placement adverts

Feb 28th 2011 Have you noticed the first of the new product placements on British TV?  Nescafe has reportedly paid £100K for one of its coffee machines to sit on a counter in the kitchen of ITV1’s This Morning for

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