Another excellent article from CAP –  The Committee of Advertising Practice Independence and Impartiality 05 July 2012 A fundamental cornerstone of the CAP and BCAP Codes is that marketing communications must not materially mislead or be likely to do so. …

Do you use the word "Independent" in your advertising copy? Read more »

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An excellent article on branding from Mark at Yee-ha! Design & Brand Communications.  A few things to think about when commissioning a logo… Use a professional graphic designer that specialises in identity. You will thenget a logo that is unique to …

Branding considerations when commissioning a logo Read more »

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