Category: Armstrong Beech Marketing

Why emotional words are essential in selling copy – and why so-called intellectuals who dabble in marketing – can be a pain in the ass… I always enjoy receiving newsletters from Andy Owen of Andy Owen Copy and Creative.   I …

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Approved Growth Voucher Adviser Delighted to report that I’m now also an approved Growth Voucher Adviser for “Marketing, attracting and keeping customers” Advice in this area aims to help businesses develop effective marketing strategies, and to ensure that they provide the …

Approved Growth Voucher adviser. Read More »

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Your Brand – what is it?  Fluffy nonsense or something fundamental to your business? There are so many articles and papers written on what a brand is or should be.   I’ll add my thoughts to these and touch on …

Your Brand – what is it? Fluffy nonsense or something fundamental to your business? Read More »

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Grants and Funding for your business in and around Bath, Swindon and Wiltshire, Bristol, Somerset, Gloucester – UK I’m working with Business West and Wiltshire Business Schemes with business owners who want to grow using grants and funding for your business. Like to know …

Grants and Funding for your business Read More »

OK then, it’s Valentine’s Day next week; don’t just keep this day for your loved ones, but think about your special customers in your business too.. When did you last tell them they were valued? Last week, last month, last …

Do your customers feel valued? Read More »

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Challenging article by Hubspot’s Mike Volpe… … “My blood curdles every time I hear someone talk about doing a ‘social media campaign’ or ‘blog campaign.’ Blogs and social media behave like compound interest, so if you treat them like ‘campaigns,’ …

Is the Marketing Campaign Dead? Read More »

It’s Monday morning and you’re sitting in the office planning your week of sales calls. The phone rings and suddenly you’re in a friendly conversation with a new prospect, Bob. Bob seems like a nice enough guy… knowledgeable about your …

Can you send me some literature? Read More »

Good email marketing starts with a quality list by Alec Stern,  Constant Contact Vice President, Strategic Market Development You might put together the best looking and most compelling email campaigns ever, but without a permission-based list of people to receive them, your messages …

List Building for Success Read More »

Some great tips in this article, even though a few years old now. Replace fax for email! 3 Power Tips to Super Charge Your Ads – by Joe Gracia www.givetogetmarketing.com If you’re like most small business owners you would really …

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I love this theory…   The VW Fun Theory   This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or …

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