Category: Buying Personas

Your business growth in 2015 Have you thought about using a coach-cum-marketing professional to grow your business?   Before you zap away I promise it’s not fluffy nonsense! 1. Why might you need help and support?  The value of business …

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Your New Year Reminders and Actions Who loves your business more than you?  Answer: No-one. No-one will ever love your business as much as its owner – do remember that when delegating your marketing within your company and /or if …

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Your Brand – what is it?  Fluffy nonsense or something fundamental to your business? There are so many articles and papers written on what a brand is or should be.   I’ll add my thoughts to these and touch on …

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Buying Personas – Target Customer Buying Personas sound much more interesting than target customer don’t they?    But the importance of identifying and understanding your target market is so critical to all your marketing activity, it can be scary how often …

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