Why emotional words are essential in selling copy – and why so-called intellectuals who dabble in marketing – can be a pain in the ass… I always enjoy receiving newsletters from Andy Owen of Andy Owen Copy and Creative.   I …

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Getting the best from your presentations                                                 Who loves presenting to a group? For all the hands that go …

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Psychology of colour – why marketers choose certain colours An interesting article by Kevin Allen on The Psychology of Colour: “It’s no secret that different colours evoke different emotions in us, and that marketers have been taking advantage of this for …

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