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The importance of the word YOU in all your copy

Great full page ad I thought in The Times this week from Ralph Lauren: a perfect example of copy being written as a conversation with the reader.   You really can image this as an intimate conversation with Ralph Lauren personally…

Posted in Copywriting

Why emotional words are essential in selling copy

Why emotional words are essential in selling copy – and why so-called intellectuals who dabble in marketing – can be a pain in the ass… I always enjoy receiving newsletters from Andy Owen of Andy Owen Copy and Creative.   I

Posted in Armstrong Beech Marketing, Article writing, Copywriting Tagged with: ,

10 top tips on how to write effective subject lines

10 top tips on how to write effective subject lines Another great post from Andy Owen of Copycat, with tips on getting the best from the subject lines you choose in your email marketing. Lots of pitfalls to avoid of

Posted in Copywriting, Email, Uncategorized

Getting the best from your presentations

Getting the best from your presentations                                                 Who loves presenting to a group? For all the hands that go

Posted in Copywriting, Presentations/Words Tagged with: , , , , , ,

Psychology of colour – why marketers choose certain colours

Psychology of colour – why marketers choose certain colours An interesting article by Kevin Allen on The Psychology of Colour: “It’s no secret that different colours evoke different emotions in us, and that marketers have been taking advantage of this for

Posted in Advertising, Brand, Copywriting, Marketing Tagged with:

The pronouns you use on your website matter

The pronouns you use on your website matter I enjoyed this article by Graham Jones, internet psychologist. My clients will know I’m often ‘going on’ about pointing out the benefits  of your service or product for your reader (WIIFM), how you’re

Posted in Article writing, Communications, Copywriting, Website Tagged with:

3 Power Tips to Super Charge Your Ads

Some great tips in this article, even though a few years old now. Replace fax for email! 3 Power Tips to Super Charge Your Ads – by Joe Gracia www.givetogetmarketing.com If you’re like most small business owners you would really

Posted in Advertising, Advertising and Design, Armstrong Beech Marketing, Copywriting Tagged with:

Five Deadly Sales Letter Mistakes

by Ernest W. NicastroTo be effective your sales letter must be opened, read, believed and acted upon. In order to do this it must attract attention, warm the interest of the reader, create a desire for your product or service and cause

Posted in Armstrong Beech Marketing, Copywriting, Sales, Sales/Selling Tagged with:

Five Deadly Sales Letter Mistakes

To be effective your sales letter must be opened, read, believed and acted upon. In order to do this it must attract attention, warm the interest of the reader, create a desire for your product or service and cause your prospect to

Posted in Armstrong Beech Marketing, Copywriting, Presentations/Words Tagged with:

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The Directors’ Centre

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