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Fear – exploiting our emotions to increase sales

Fear – exploiting our emotions to increase sales Think about how often you see this being used – consciously or subliminally…. the technique – I suppose you can call it this – is one of the most powerful drivers of

Posted in Emotional Fear, Fear of Failure, Sales, Sales/Selling

Brace for impact

Brace for impact I’ve just read “A street cat named Bob” which is a lovely read – perfect holiday reading  in fact – and the author, James Bowen ,  describes a few occasions when he has done just this, braced

Posted in Fear of Failure, Self limiting beliefs

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Debbie provided an excellent talk on the topic of marketing, for a classroom of final year students at UWE. It was informative and challenging and showed a wealth of experience.

Jeff Graham
UWE

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