Category: Fear of Failure

Fear – exploiting our emotions to increase sales

Fear – exploiting our emotions to increase sales Think about how often you see this being used – consciously or subliminally…. the technique – I suppose you can call it this – is one of the most powerful drivers of

Brace for impact

Brace for impact I’ve just read “A street cat named Bob” which is a lovely read – perfect holiday reading  in fact – and the author, James Bowen ,  describes a few occasions when he has done just this, braced

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