Category: Marketing Strategy

Boldness in Business – Lord Karan Bilimoria, Founder and Chairman Cobra Beer

Boldness in Business  – Lord Karan Bilimoria, Founder and Chairman Cobra Beer The first in the 2017 UWE Distinguished Address Series was from Lord Karan Bilimoria, Founder and Chairman of Cobra Beer on 25 January 2017.  The idea of Cobra

The 7Ps of a good marketing strategy

I’ve led a sheltered life and have only thought of the 7 Ps of a good marketing strategy in marketing terms: Product/Service Price Place People Process Physical Evidence Promotion However, I recently discovered that the Military also adopt a 7Ps:

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