Blog Archives

The 7Ps of a good marketing strategy

I’ve led a sheltered life and have only thought of the 7 Ps of a good marketing strategy in marketing terms: Product/Service Price Place People Process Physical Evidence Promotion However, I recently discovered that the Military also adopt a 7Ps:

Posted in Marketing, Marketing Strategy Tagged with: , , , , , ,

A 5-Minute Plan for Mastering LinkedIn Marketing

A 5-Minute Plan for Mastering LinkedIn Marketing [Infographic] A great article from Corey Eridon of Hub Spot with some good pointers to focus on. “””I must admit that, when it comes to marketing myself, I don’t take as much advantage

Posted in LinkedIn, Marketing, Uncategorized

Psychology of colour – why marketers choose certain colours

Psychology of colour – why marketers choose certain colours An interesting article by Kevin Allen on The Psychology of Colour: “It’s no secret that different colours evoke different emotions in us, and that marketers have been taking advantage of this for

Posted in Advertising, Brand, Copywriting, Marketing Tagged with:

Is the Marketing Campaign Dead?

Challenging article by Hubspot’s Mike Volpe… … “My blood curdles every time I hear someone talk about doing a ‘social media campaign’ or ‘blog campaign.’ Blogs and social media behave like compound interest, so if you treat them like ‘campaigns,’

Posted in Armstrong Beech Marketing, Brand, Communications, Marketing

What makes you unique special and different?

1. Understand what makes you unique special and different.. Brainstorm with your team; undertake a SWOT with your Senior Management Team; arrange meetings with your whole teams – you’ll be surprised at the input and feedback you can obtain.   What

Posted in Armstrong Beech Marketing, Brand, Marketing, Website Tagged with: , ,

101 Marketing Quotes

101 Great Marketing Quotes from Hub Spot From last year but still great.

Posted in Armstrong Beech Marketing, Marketing Tagged with:

The Basics of Branding

The Basics of Branding Learn what this critical business term means and what you can do to establish one for your company. By John Williams Branding is one of the most important aspects of any business, large or small, retail

Posted in Advertising and Design, Armstrong Beech Marketing, Brand, Marketing Tagged with: ,

The "Wow" Factor – have you got it?

Turning a customer with a complaint into one of your biggest fans:The Wow Factor-have you got it?Things do go wrong and most people are reasonable if a complaint is handled well. Handle it really well and you have a fan

Posted in Armstrong Beech Marketing, Customer Journey, Customer Loyalty, Marketing Tagged with: , , , ,

Being seen as the Expert in professional service firms

Being seen as the Expert in professional service firms – from Newsletter in March 2012 Really, really important to show you are the expert and have the ‘ology’:  Being seen as the expert is a critical ingredient for any professional service

Posted in Armstrong Beech Marketing, Leadership/Management, Marketing, Networking, Pareto 80-20 Principle, Podcasts Tagged with: , , ,

Do you use the word "Independent" in your advertising copy?

Another excellent article from CAP –  The Committee of Advertising Practice Independence and Impartiality 05 July 2012 A fundamental cornerstone of the CAP and BCAP Codes is that marketing communications must not materially mislead or be likely to do so.

Posted in Advertising, Advertising and Design, Armstrong Beech Marketing, Marketing Tagged with: , ,

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