Category: Marketing

I’ve led a sheltered life and have only thought of the 7 Ps of a good marketing strategy in marketing terms: Product/Service Price Place People Process Physical Evidence Promotion However, I recently discovered that the Military also adopt a 7Ps: …

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A 5-Minute Plan for Mastering LinkedIn Marketing [Infographic] A great article from Corey Eridon of Hub Spot with some good pointers to focus on. “””I must admit that, when it comes to marketing myself, I don’t take as much advantage …

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Psychology of colour – why marketers choose certain colours An interesting article by Kevin Allen on The Psychology of Colour: “It’s no secret that different colours evoke different emotions in us, and that marketers have been taking advantage of this for …

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Challenging article by Hubspot’s Mike Volpe… … “My blood curdles every time I hear someone talk about doing a ‘social media campaign’ or ‘blog campaign.’ Blogs and social media behave like compound interest, so if you treat them like ‘campaigns,’ …

Is the Marketing Campaign Dead? Read More »

1. Understand what makes you unique special and different.. Brainstorm with your team; undertake a SWOT with your Senior Management Team; arrange meetings with your whole teams – you’ll be surprised at the input and feedback you can obtain.   What …

What makes you unique special and different? Read More »

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101 Great Marketing Quotes from Hub Spot From last year but still great.

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The Basics of Branding Learn what this critical business term means and what you can do to establish one for your company. By John Williams Branding is one of the most important aspects of any business, large or small, retail …

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Turning a customer with a complaint into one of your biggest fans:The Wow Factor-have you got it?Things do go wrong and most people are reasonable if a complaint is handled well. Handle it really well and you have a fan …

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Being seen as the Expert in professional service firms – from Newsletter in March 2012 Really, really important to show you are the expert and have the ‘ology’:  Being seen as the expert is a critical ingredient for any professional service …

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Another excellent article from CAP –  The Committee of Advertising Practice Independence and Impartiality 05 July 2012 A fundamental cornerstone of the CAP and BCAP Codes is that marketing communications must not materially mislead or be likely to do so. …

Do you use the word "Independent" in your advertising copy? Read More »

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