Category: Sales/Selling

The good, the bad and the ugly I thought I’d share with you our experience this last month when wanting to trade in our car …. It was fascinating!  I love being the ‘fly on the wall’ observing others’ sales …

The good, the bad and the ugly – which is your sales process? Read More »

“Persistence is what makes the impossible possible, the possible likely and the likely definite” is a quotation from Robert Half and which I have stuck up at eye level by my desk! To follow up or not, that is the …

To follow up or not, that is the question… Read More »

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Fear – exploiting our emotions to increase sales Think about how often you see this being used – consciously or subliminally…. the technique – I suppose you can call it this – is one of the most powerful drivers of …

Fear – exploiting our emotions to increase sales Read More »

“If you ask an extremely successful salesperson, “What makes you different from the average sales rep?” you will most likely get a less-than-accurate answer, if any answer at all. Frankly, the person may not even know the real answer because …

Seven Personality Traits of Top Salespeople Read More »

Sales tips to improve effectiveness Generally people buy to make themselves feel better or to solve a problem.  People buy for the ‘afters’ ie  they go to University because the ‘afters’ can give them better job prospects.  What ‘afters’ are …

Sales tips to improve effectiveness Read More »

by Ernest W. NicastroTo be effective your sales letter must be opened, read, believed and acted upon. In order to do this it must attract attention, warm the interest of the reader, create a desire for your product or service and cause …

Five Deadly Sales Letter Mistakes Read More »

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