Category: Sales/Selling

The good, the bad and the ugly – which is your sales process?

The good, the bad and the ugly I thought I’d share with you our experience this last month when wanting to trade in our car …. It was fascinating!  I love being the ‘fly on the wall’ observing others’ sales

To follow up or not, that is the question…

“Persistence is what makes the impossible possible, the possible likely and the likely definite” is a quotation from Robert Half and which I have stuck up at eye level by my desk! To follow up or not, that is the

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Fear – exploiting our emotions to increase sales

Fear – exploiting our emotions to increase sales Think about how often you see this being used – consciously or subliminally…. the technique – I suppose you can call it this – is one of the most powerful drivers of

Seven Personality Traits of Top Salespeople

“If you ask an extremely successful salesperson, “What makes you different from the average sales rep?” you will most likely get a less-than-accurate answer, if any answer at all. Frankly, the person may not even know the real answer because

Sales tips to improve effectiveness

Sales tips to improve effectiveness Generally people buy to make themselves feel better or to solve a problem.  People buy for the ‘afters’ ie  they go to University because the ‘afters’ can give them better job prospects.  What ‘afters’ are

Five Deadly Sales Letter Mistakes

by Ernest W. NicastroTo be effective your sales letter must be opened, read, believed and acted upon. In order to do this it must attract attention, warm the interest of the reader, create a desire for your product or service and cause

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