Choosing a company name

Choosing a company name can take a lot of “blood, sweat and tears”. I thought this article from David Caviliero, Partner at Withy King,  was an excellent reminder of the most important checks to carry out before getting too far down the road of the look/feel of the new name.    Read the article here

And another article for you written by internet marketing whiz Andy Poulton last year on choosing your web domain name.  He gives some great examples of where people seemingly have just not tried out their new chosen domain name verbally or in writing, or perhaps even both!

These two articles sit well side by side and perhaps are common sense, but sometimes we need to be reminded of common sense.  It is also a good plan to include what your company does within the name, if you can.   I could have called myself Armstrong Beech Consultants or Armstrong Beech Associates – but then no-one would know what I did…. When my business name appeared on a list of businesses, eg at a networking event or similar, no-one would be able to remember me by business name as the ‘marketing’ would be lost.  But, by using the name Armstrong Beech Marketing, you at least get an idea, I hope, of what I’m about!

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