Pareto and the 80-20 Rule

One of my favourite principles…..

So then, thinking about this principle in your business today…

  • Do 80% of your sales come from 20% of your clients?
  • Do 80% of your sales come from 20% of your sales team?
  • Do 80% of your decisions in meetings come from 20% of your time?
  • Do 80% of customer complaints relate to the same 20% of your services/products
  • And your ROI on advertising – would this also be approximately 20% of your spend producing 80% of your campaign’s results?

You get the idea. So what?

Armstrong Beech Marketing Website page on ‘ology’

which I did earlier this year for TWBC national website.

Posted in Armstrong Beech Marketing, Pareto 80-20 Principle, Podcasts, Talks Tagged with: ,


Debbie was an excellent listener, asked pertinent and challenging questions ...Our sessions were gently structured, but I always felt like we could focus on whatever was most urgent or at the forefront of my mind

Matthew Austin

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