Tag: communication

Six tips on how to create a great leadership speech by Simon Lancaster, professional speech writer, who shares his knowledge on how the use of simple rhetorical techniques can make your next speech stand out. Just four minutes. well worth …

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Buying Personas – Target Customer Buying Personas sound much more interesting than target customer don’t they?    But the importance of identifying and understanding your target market is so critical to all your marketing activity, it can be scary how often …

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Leadership Protocol – What Bosses Should Never Ask Employees to Do Sometimes leadership protocol can be hard. What can/should you be asking your team to do.  Leadership Protocol can be tricky.  What appears to be an excellent idea can turn …

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Another great article from HubSpot in March 2013   by Marta Kagan …………   As Carmine Gallo puts it in his book, The Presentation Secrets of Steve Jobs, Steve “transformed the typical, dull, technical, plodding slideshow into a theatrical event complete with …

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Another great article from Psychotactics.com.  I’m a great fan of New Zealand based Sean de Souza “How To Write Faster and Better Using The Power of Limitations When you walk into an ice-cream parlour, something weird occurs. We look up …

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OK then, it’s Valentine’s Day next week; don’t just keep this day for your loved ones, but think about your special customers in your business too.. When did you last tell them they were valued? Last week, last month, last …

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Former Olympic champion, politician and businessman Sebastian Coe shares the secrets of his success and provides his tips on leadership skills (from an article in the Daily Telegraph in 2009 – I wonder if he would add to this, now, …

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Together with Stephen Fry, Sir Ian McKellen and Victoria Wood, I and nearly 5 million other listeners are fans of the Archers, the longest running radio show in the world, with more than 16,700 episodes since it started in 1950. …

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The BT small business unit put out this bulletin in 2008 which I thought was good. Achieving brilliant customer service If you want your customers to keep coming back to you, getting your customer service right is vital. We asked …

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