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The 7Ps of a good marketing strategy

I’ve led a sheltered life and have only thought of the 7 Ps of a good marketing strategy in marketing terms: Product/Service Price Place People Process Physical Evidence Promotion However, I recently discovered that the Military also adopt a 7Ps:

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Testimonials

Under her leadership, Debbie has effectively built up the Branch from scratch ... She has brought tremendous energy and enthusiasm to the role of Chairman which has helped make it the active and successful Branch that it is today.”

Chair, Bath & Wiltshire Branch
SW Regional Chairman, Institute of Directors

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