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The 7Ps of a good marketing strategy

I’ve led a sheltered life and have only thought of the 7 Ps of a good marketing strategy in marketing terms: Product/Service Price Place People Process Physical Evidence Promotion However, I recently discovered that the Military also adopt a 7Ps:

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...she was creative about they way she gave the presentation and made sure the workshop was also interactive to keep the students interested. I would recommend Debbie for marketing workshops and would love for her to come back and give another workshop for us".

Helen Collings
University of the West of England

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